Just as much as I am a writer, I am a public relations professional.
Alexa Lampasona Public Relations and Social Media Bio
Alexa Lampasona has more than three years of experience as a freelance writer and has recently switched over to public relations. For the past three years she has been applying her background as a writer to develop her skills in media relations for the travel and tourism industries. Alexa uses her pitching skills to develop personalized pitches for her clients and targeted story ideas for her media contacts. She is passionate about integrating digital with her social media skills and using her eye for photography to assist with her clients’ annual campaigns.
Alexa uses her background in writing to create compelling, interactive social media posts. She’s on top of the latest trends, frequently analyzing social media metrics to ensure on-brand messaging and engagement.
Education: Florida State University with a Bachelor of Arts in Communication and a Minor in Creative Writing.
Industries: Travel and Tourism, Food and Dining, Fitness and Wellness, Public Health, Outdoors and Adventure, Athletes
Public Relations Success
Dahlonega, Georgia wanted to get the word out about its elevated culinary and wine scene in 2015. Pineapple PR met with restaurant and winery chefs, winemakers, owners to personally prepare them for the city-wide tasting, coach them on menu items and wine pairings to ensure a top-notch experience for media and influencers; we coordinated itinerary, transportation […]
Our team hosted two media FAM trips to Jacksonville Florida. One focused on the city’s “Sip and Savor” food and drink week-long event, and the other, “Active Jax,” showcased the active and outdoors side of Jacksonville. Between the two media trips, we secured $2,764,062.60 in publicity value that reached 11,905,093 readers. Some of the coverage is […]
A round-up of some publicity clips from our work on Georgia State Parks & Historic Sites during their FY 16.
A recap of social media and earned media from our Fall immersion FAM trip to Jackson County, North Carolina. We hosted four outdoor adventure writers that contributed to publications including Blue Ridge Outdoors, Smoky Mountain Living, About.com’s Adventure Travel, TOWN Carolina and The Adventure Blog.
Hometown Heroes is a communications program that highlights CDC employees’ exceptional work through their hometown media outlet or alumni publication, giving reporters an opportunity to inform the community about CDC’s mission and local connections to the agency. In turn, employees are provided the opportunity to share their stories and acknowledge the people who have helped […]