Hometown Heroes is a communications program that highlights CDC employees’ exceptional work through their hometown media outlet or alumni publication, giving reporters an opportunity to inform the community about CDC’s mission and local connections to the agency. In turn, employees are provided the opportunity to share their stories and acknowledge the people who have helped […]
A recap of social media and earned media from our Fall immersion FAM trip to Jackson County, North Carolina. We hosted four outdoor adventure writers that contributed to publications including Blue Ridge Outdoors, Smoky Mountain Living, About.com’s Adventure Travel, TOWN Carolina and The Adventure Blog.
Our team hosted two media FAM trips to Jacksonville Florida. One focused on the city’s “Sip and Savor” food and drink week-long event, and the other, “Active Jax,” showcased the active and outdoors side of Jacksonville. Between the two media trips, we secured $2,764,062.60 in publicity value that reached 11,905,093 readers. Some of the coverage is […]
Dahlonega, Georgia wanted to get the word out about its elevated culinary and wine scene in 2015. Pineapple PR met with restaurant and winery chefs, winemakers, owners to personally prepare them for the city-wide tasting, coach them on menu items and wine pairings to ensure a top-notch experience for media and influencers; we coordinated itinerary, transportation […]